Once your website is up and running, you don’t just take it for granted. You should have the desire to know how your online performance is. Not only that, you need to know the time spent on site by your visitors. All of these matters if you want to see how you can improve your services or what referring keywords brought people to your site.
Knowing these details provides you with ideas on what type of content you need to provide to further engage your visitors with your products or services. This is where website analytics comes in to help: it tells you what search terms brought visitors to your site, how long they stayed, which pages they visited, and more useful information.
Having access to this information allows you to see the effectiveness of your online marketing campaigns. Not only that, it also gives you insight into the sources that bring the most traffic to your site. Knowing that allows you to push your campaign in those areas further to keep visitors coming back – or gain new ones – and hopefully convert them into paying customers.
That and more is what website analytics provides. In case you think it’s a really technical and hard-to-understand world, that’s where we come in to provide information in the simplest way possible. Through this, you can tailor your campaigns to better attract your audience.