Whether you have a well-established business or are getting ready to launch a brand new startup, there are numerous resources and tools that are available to help make your business even better. Below we have compiled some of the best resources to help make your business better.
Online Forums, Blogs, and Communities
Startup Stash (startupstash.com)
This website provides a list of carefully curated resources and tools for entrepreneurs and startups. It is arranged into a number of different categories that relate to starting and growing a business.
SCORE is the largest network in the nation of business mentors and volunteers. There are 300 chapters with 10,000 volunteers. They have an online blog with daily tips, news, and resources. The organization offers numerous educational resources, workshops, and mentoring.
Research, Marketing & SEO Resources
SEMrush is an all-in-one marketing toolkit that offers a suite of tools for keyword research, paid ad analysis, tracking and more.
MOZ offers a suite of SEO tools to help you quickly establish the credibility, authority, and relevancy of your website. It helps you look for and evaluate potential publishing, distribution and partner opportunities. Their analysis tools help you perfect the SEO optimization of your website, increase its domain authority and avoid making mistakes that will harm the ranking ability of your website.
Google Keyword Planner
Google’s free keyword planner (for those who are signed up for a Google Adwords account) is essential for doing keyword research for your website and business.
This free website analytics program provides you with a wealth of information about your website, including information on your traffic, site behavior, audience demographics, goal tracking, page view statistics and more. Google Analytics can be used to analyze all aspects of your website and help you better optimize your site to bring more traffic and business to your company website.
Website and Email Resources
WordPress is a content management system software platform that makes it very easy to set up and manage a website. That are numerous paid and free themes, plugins and other tools that work with this free, opensource platform. It makes it very easy to set up a professional looking and visually appealing website, as well as optimize it for SEO and offer advanced features for your site.
If you are running an e-commerce site online, Shopify offers an e-commerce platform that is very easy to set up and manage. You can quickly set up your own online business storefront that is hosted on your custom domain. There are also numerous integration and online business tools that you can use in conjunction with Shopify.
ConvertKit is one of the leading email service providers. It is affordable and its functionality has been specifically designed for the needs of small business owners. The service offers all the features you need for building email lists, generating high-converting landing pages quickly and easily, along with setting up automated emails and managing your subscribers.
Loomly is a simple social media calendar tool and their team recently put together a simple step-by-step guide on how to create a successful social media calendar, along with offering pro tips, helpful insights and free templates. Maintaining a consistent publishing schedule on social media is not only challenging, but also it can be super time-consuming, so Loomly created an easy-to-understand guide to help with that. (https://blog.loomly.com/social-media-calendar)
Edgar is a social media management tool that allows you to automate your social media updates quickly and easily based on the type of content each of your messages happens to fall into. This cuts down on the amount of time you need to keep all of your social media accounts updated with new content.
Online Collaboration and Communication Tools
This online task manager is excellent for team projects. The customizable project boards allow everyone to post what tasks they are working on and to tick them off as they are completed. It helps you view and manage the workflow at a glance and help you prioritize and set due dates for your projects.
Google Drive allows you to collaborate and share documents, video files, slide presentations, spreadsheets and more with your co-workers and collaborators.
You can use Google Hangouts to have video chats with co-workers or collaborators. There is a built-in messaging system that can be used for sharing documents or chatting.
Skype is a very useful video conference and messaging app. It is particularly useful when you have international-based partners or clients since calling abroad is free or very cheap.
Invoicing, Payment and Accounting Tools
Stripe is an online payment processing service that allows small businesses to accept payments online. It makes it easier, cheaper and safer to accept credit card payments than ever before.
Square is another very good payment processor that is available for small businesses. They have a comprehensive line of tools including NFC readers, chip readers, and credit card readers which are ideal for collecting face-to-face payments from customers.
This all-in-one tool offers cloud invoicing, accounting, expense tracking, time tracking and payment acceptance. It is particularly useful if you run a freelancing or service-based business for keeping track of the money you are owed and for getting paid.
Skillbridge provides you with access to elite business professionals, experts, and consultants. The platform focuses on industry experts more than skill-based workers. So when you are looking for professional with thorough expertise about your industry to help you grow your business, Skillbridge is a great place to find them.
Upwork is a site that allows you to hire talented freelancers to do work that you don’t have the time or skills to do yourself. It allows you to outsource work inexpensively and quickly. You can outsource all kinds of tasks from SEO, logo design, copywriting and much more. They offer easy payment solutions to streamline the process even further. You can post your tasks with your requirements and also search through Upwork’s vast database to find skilled freelancers to do your work.
Guru is another outsourcing website where you can find more than 1.5 million freelancers who are available for your outsourced tasks. There are many designers and technical freelancers at Guru compared to Upwork. Both sites can be used for finding inexpensive but skilled freelancers.